When the final data is in, review how long it has taken each respondent to complete the survey. Any outliers to the average length of interview (LOI ) should be reviewed and removed where necessary.
Survey cheating is no surprise really when people are being incentivised with cash and/or prizes etc. However, there are some very effective methods to identify cheaters. Successfully removing them from the final data is an imperative step to ensure the highest quality results.
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5 TIPS TO MAXIMISE YOUR ONLINE DESIGN AND ENGAGEMENT 5. Images can bring a survey to life. They can keep your respondents engaged and ultimately increase the number of completed interviews. However, if you don't take the size of the image/video into consideration and the time they take to load, you could have the opposite impact on your results. It is well worth taking the time to reformat images to ensure they load quickly. People are drawn to content that is visual and fast. And be sure to test the survey across devices.
5 TIPS TO MAXIMISE YOUR ONLINE DESIGN AND ENGAGEMENT 4. Respondents need to feel engaged and this begins with the survey template. A simple template is fine but it is worth taking time to consider the colours / logos / images etc incorporated into the template. The intro page needs to be welcoming, clear, informative and attractive. All question types should be considered to maximise engagement throughout the survey. Consider the use of images, videos and alternative question types to give your survey an engagement and visual boost.
5 TIPS TO MAXIMISE YOUR ONLINE DESIGN AND ENGAGEMENT 3. As long as the questions are clear, easy to answer and engaging, more than one question to a page is OK. However, you do need to take the question type into consideration here. Multiple essay questions may be better placed on separate pages - respondents will most likely switch off if they are presented with numerous essay questions in one go. Be sure to get people to test the survey and ask for their feedback on the question frequency per page.
5 TIPS TO MAXIMISE YOUR ONLINE DESIGN AND ENGAGEMENT 2. There are three main reasons you will lose people when you present them with long lists and large grids… 1 ) people simply don't have time to read/understand what you're asking them to do; 2 ) if people are on a mobile/tablet, it's likely that there will be a large amount of scrolling involved (another turn-off! ), and 3 ) we are becoming increasingly driven by visual content - presenting a question in this way can result in a large number of drop outs simply because it is not engaging.
5 TIPS TO MAXIMISE YOUR ONLINE DESIGN AND ENGAGEMENT 1. You simply can't afford to ignore the mobile revolution. With more and more people searching/browsing/purchasing on their mobile phones, it is imperative that your online content is mobile compatible. This is particularly important when you are incorporating alternative question types and images/videos. Not only that, be sure to test the compatibility across mobile devices... what works for one, may not work for another!
Happy Monday everyone! This week we're sharing our 5 top tips on ways to maximise your online design and engagement when it comes to online research. Keep watch this week! 👀
What would your current and prospective customers like to see from your branding? What is your USP and are you communicating it effectively? Test branding concepts to identify which is most effective and what really delivers when it comes to resonating with your audience. Your branding is often the first thing people see when it comes to your business… make sure it stands out for all of the right reasons.
Research your competitors' branding. Is awareness of their brand higher? If so, why? What do prospective customers think when they see your competitors' branding? What can you learn from that? Identify specific areas where your branding could be improved.
Understanding your target audience is key. Your branding needs to resonate with your target audience both visually and by the messages that you portray. Find out how you could improve your branding to better communicate your offering and core values to your target audience.
It's important that your branding effectively communicates your service/product values. What do your customers and prospective customers think when they see your brand? Does this match your business vision and beliefs? What could you do to improve their perception of your brand?
Do people know who you are? Do people know what you do when they see your logo/brand messages? What is it that makes your brand recognisable? If people don't recognise your brand, why not? Do they know your competitors? If they prefer your competitors' branding, find out why.
This week, we're sharing 5 ways that research can give your branding a boost. Whether you're a start-up or an established business considering a rebrand, this is for you. Keep watch this week for our daily tips!
5 WAYS TO INCENTIVISE MARKET RESEARCH PARTICIPANTS 5. This works well for long term engagement, i.e. online communities. Members of communities love to feel that their opinion is valued and that you are listening to them. Providing feedback on surveys/polls that they have participated in is a great way to build loyalty and encourage them to participate further. This can also be effective with B2B research, giving participants an early look or exclusive access to results. #incentives #results
5 WAYS TO INCENTIVISE MARKET RESEARCH PARTICIPANTS 4. It really is a case of understanding what would work for your particular target audience. A charitable donation could be an extremely effective way of encouraging someone to participate in a project if you know they are drawn to a particular cause. #incentives #charity
5 WAYS TO INCENTIVISE MARKET RESEARCH PARTICIPANTS 3. Points mean prizes! Many online communities use points as a way of incentivizing their members to engage within the community, whether that’s responding to a survey, poll, discussion topic etc. Points can then be exchanged for cash or prize draw entries. #incentives
5 WAYS TO INCENTIVISE MARKET RESEARCH PARTICIPANTS 2. In order to offer an effective prize draw, you really need to understand your target market and what prize(s ) would incentivize them to act on the survey invite. All prize draws need to be accompanied with comprehensive terms & conditions with winners published publicly. You should also be aware of the MRS guidelines on prize draws. For example, winners should not have to pay extra to use the prize. Money off vouchers for a holiday would be a no-no! #incentives #prizedraw
5 WAYS TO KEEP YOUR ONLINE COMMUNITY ENGAGED 5. Creating a community that is engaged, social and where members feel like their opinion is valued, provides businesses with a truly unique opportunity to connect regularly with their customers, gaining customer insights and building brand loyalty. The more you allow them to engage with you, and with each other, freely, the greater the trust. #mrx #brandloyalty
5 WAYS TO KEEP YOUR ONLINE COMMUNITY ENGAGED 4. The nature of the community obviously provides an excellent insight into who the members are. However, understanding what the members want to see by way of feedback or conversing with members is imperative to ensure they remain engaged. (This goes back to adding value! ) Make sure you are listening. #mrx #onlinecommunity
5 WAYS TO KEEP YOUR ONLINE COMMUNITY ENGAGED 3. Don't be a stranger! Members like to know that someone is there if they have a question or they want to comment on something. It is imperative to respond to members as quickly as possible. Engage in conversation with members. Communities, like social media, are meant to be just that 'Social'! #mrx #besocial
5 WAYS TO KEEP YOUR ONLINE COMMUNITY ENGAGED 2. Let's be honest… would you sign up to something if it offered you 'nothing' in return? Value doesn't have to be monetary. It could be knowledge, entertainment or even companionship. If you don't add value to your community, members will lose interest. #addvalue #mrx
5 WAYS TO KEEP YOUR ONLINE COMMUNITY ENGAGED 1. Being consistent goes hand in hand with maintaining engagement. There is so much content out there these days that you can't afford to lose your audience's attention. People just won't stick around. A Communication Plan is essential to staying on track. #mrx #communication
5 WAYS RESEARCH CAN TRANSPORT YOUR CX FROM ZERO TO HERO... 5. If you do your research and, more importantly, act on your findings, you are going to reap the rewards. We all go into business wanting to be the best… understanding what makes your customers tick and providing a first class customer experience is going to help elevate your business to the next level. #cx #mrx
5 WAYS RESEARCH CAN TRANSPORT YOUR CX FROM ZERO TO HERO... 4. Maybe you have a great business and sales are ticking along nicely… but, return sales aren’t as high as you’d expect. Find out why! There’s a story behind every lost customer… maybe they’ve been lured by another company (if so, what was it the lured them away ), or the experience they had with you wasn’t quite what they were expecting. #cx #mrx
5 WAYS RESEARCH CAN TRANSPORT YOUR CX FROM ZERO TO HERO... 3. This really can be as simple as an email following up on a sale or ensuring that someone is on hand to answer queries quickly and efficiently. The customer experience journey kicks in the moment someone sees or hears of your product/service… you need to be sure every point of that journey is considered, effective and, where possible, surpasses expectations. #cx #mrx
5 WAYS RESEARCH CAN TRANSPORT YOUR CX FROM ZERO TO HERO... 2. In this hectic digital world, the ability to connect with your customers is vital. Whether you are trying to target new customers or engaging with existing customers, understanding firstly how people would most like to communicate (within an environment they understand and are comfortable in ) and secondly what really adds value to them or their business, can mean the difference between you and your competitors. #cx #mrx
5 WAYS RESEARCH CAN TRANSPORT YOUR CX FROM ZERO TO HERO... 1. How often do you get the opportunity to really connect with your customers? Probably not as often as you’d like. Your customer undoubtedly has high expectations of your business/service. It is by fully understanding their expectations that you have the ability to ensure they remain satisfied and loyal to your business. #cx #mrx
5 THINGS YOU NEED TO CONSIDER BEFORE EMBARKING UPON MARKET RESEARCH... 4. Firstly, do you have a budget? Are you looking to conduct this research yourself or outsource it? Budget will be effected by the time it takes to conduct the research, the set up/software etc, the feasibility, the incentive to the responders and the output/deliverables of the results. #mrx #marketresearch
5 THINGS YOU NEED TO CONSIDER BEFORE EMBARKING UPON MARKET RESEARCH... 3. How many responses are you looking to achieve? You may look to gain a larger number of responses that are nationally representative, or need to drill down to a far more targeted sub section of society, resulting in less responses but more valuable findings for your business. Both quantity and timescale will be effected by your choice of methodology and your target audience. #mrx #marketresearch
5 THINGS YOU NEED TO CONSIDER BEFORE EMBARKING UPON MARKET RESEARCH... 2. Depending on your target market or existing customer base, you need to take time to consider which method of feedback is optimal, i.e. online survey, in person focus group, custom built online community, on-the-go mobile app... If you're not sure, DM us. #mrx #marketresearch
5 THINGS YOU NEED TO CONSIDER BEFORE EMBARKING UPON MARKET RESEARCH... 1. Drill down into what you want to learn from your market research. What will really benefit your business? Whether you're looking for feedback on an existing product or service; or, you're at the concept phase, ensuring you ask the right questions from the outset is the key to successful research. #mrx #marketresearch
Контрольный анонс: завтра с 9 утра мы ждём вас на Research Expo 2017 на стендах 9-10. Будем угощать новостями из области онлайн-исследований и пирожками (с капустой, курицей, мясом и яблоком ). Кто не успел - мы не виноваты 😜 #пирожкиотМамян #researchexpo2017 #tiburonresearch #tiburonteam #mobileresearch #geolocation #marketresearch #researchagency #onlineresearch #onlinepanel #пирожки #омномном
Research Expo 2017 уже через 4 дня! Мы будем очень рады видеть всех на наших стендах номер 9 и 10, где мы расскажем вам о наших новых исследовательских продуктах и угостим пирогами "от Мамян". Будет вкусно и интересно! А в основной программе у нас целых два выступления: Артем @tinchurin расскажет об особенностях применения мобильных анкет, а Нелли @nanoch совместно с нашими коллегами из X5 Retail поделятся опытом проведения геолокационных исследований. Очень-очень ждём, приходите! #research #researchexpo #researchexpo2017 #tiburonresearch #tiburonteam #mobileresearch #geolocation
Become a Tasknite today and earn money from participating in field research using your mobile phone. Send details by text to 07011962027: 1. Name and Surname 2. Imei number (dial * #06 # to get it ) 3. Mobile number 4. I'D number 5. Town #valuecreation @cpplng #cpplng @cppltraining #twitter #facebook #ike_kalu #instagram #research #mobileresearch #youth #naija #nigeria
On average, @Uber users spend nearly $13 more per month than @Lyft users in the United States. To learn more about Uber vs Lyft competition in the US, check the link in the profile. Follow @7parkdata. . . . . #uber #lyft #ridesharing #mobileapps #sharingeconomy #uberapp #lyftapp #competition #7parkdata #mobileresearch
Ok so I haven't posted for awhile because for the past year. We've been developing this interactive draw odds app. It's only 4.99 per year for odds and notifications. Download on the apple or play store and let me know what you guys think. We're way excited. Plus you will get an OnXmaps app card on us for subscribing. @thebasekamp #drawodds @onxmaps #mobileresearch #arizona #colorado #nevada #idaho #montana #utah #oregon #newmexico #wyoming #wildlife #hunting
CPPL partnering with Cumii International to enhance the quality and timeliness of business decision making through effective and cost efficient mobile research solutions - Tasknites http://www.cppl.com.ng/about-us/cppl-research-proposition/ #research #mobilesolution #valuecreation #costefficiency #dataquality @ikechuk @chinwecppl1 @Gidibwoi @AdeleyeFoundat1 #bnlpurlse @bnlpulse @LindaIkejiNews @lbsnigeria @RedMediaAfrica @BellaNaija @LindaIkejiNews @SMEMarketHub #Naija247news #naija #punchng #bnlpurlse #channelstv #business #valuecreation #mobileresearch
In the past, businesses had to deal with more of a lag time to get valuable data from phone surveys and even online surveys taken on computers. With mobile devices storming the scene, that timeline has been drastically reduced. Mobile devices also make it easier to do things like keep diaries, make notes, take pictures, and generally transmit information. Not only can mobile devices more readily record (or allow us to record ) things, but they often make it more exciting and engaging to do so. #smallbusiness #business #research #marketresearch #marketing #mobile #mobileresearch #marketingresearch #entrepreneur #bydesignresearch
#NuestrosServicios #MobileResearch Si bien desde hace años hacemos encuestas online para grandes clientes, lanzamos nuestra propia herramienta responsiva mobile. Esta tecnología permite que las personas respondan un formulario desde cualquier dispositivo móvil. Ahora ofrecemos a cualquier tipo de organización el mismo estándar de calidad que brindamos a grandes compañías. www.meconsul.com
Latte's all round for the team carrying out research in our awesome research lab : ). It's been a great full week of mobile research. #research #uxresearch #uxtesting #uxlab #usertesting #userresearch #deepinsights #insights #userinsights #users #mobile #mobileresearch #psychology #researchers #humanbehaviour #keepitusable #international #internationalresearch #internationalbusiness #mediacity #mediacityuk
Short answer? YES! Find out more by clicking the link in our bio. #mobileresearch
Make product reviews happen FOR you rather than TO you. Field Agent demonstrates the capabilities of Mobile 5-Star Reviews. Link in bio! #mobileresearch
Think I'm gonna be high tech and wear my Cal-Q-Tek 2000 today. #MobileResearch